Ricardo Belilla brings over 20 years of experience in franchise development and B2B sales training. He has worked across leading franchise brands including ARCpoint Labs, Five Star Bath Solutions, AdvantaClean, MAACO, Mowbot, and United Franchise Group. His expertise spans the full franchisee recruitment lifecycle — from FDDs and Discovery Days to SBA lending and CRM pipeline management — and he’s known for coaching sales teams and franchisees on closing deals through clear, value-driven pitches.